eBoot Camp Blog Posts

How to Stay Top of Mind with Your Prospects and Customers

Are your prospects waking up every morning thinking about you?

Unless your name is Starbucks, I’m guessing the answer is no.

It’s our job as marketers to find a way to get prospects thinking about us every day until they make a decision. And if we’re not, trust me, our competition is.

The challenge is almost every conventional advertising or marketing strategy would be considered aggressive, or too sales-y if you did it daily. For example, if you emailed your prospects daily, they would run for the hills.

That’s where social media can be so effective. 

I have a client I’m coaching right now on LinkedIn.

One of his assignments is to share an update on his LinkedIn profile every day.

Yesterday, we were on the phone and he had three messages in his LinkedIn inbox. One was from a prospect and here’s the gist of what it said:

“Mitch, great article, thanks for sharing. I’m planning on attending the June session – how do I sign up?”

Success!

Connecting with your prospects on social media sites and posting content they deem valuable are great ways to remain permanently on their radar. 

So step one is getting connected with them on the sites that they … READ MORE

LinkedIn Premium – is it Time to Upgrade?

I’m often asked about LinkedIn’s premium subscription and whether it is worth the investment or not. Since everything I’ve taught on LinkedIn has been with the free service, I’ve never recommended upgrading. But a recent experience has opened my eyes to the advantages of using the paid service.

I’m a huge Jimmy Buffett fan and I’ve always said I think he’s the Buffett people should be talking about when it comes to wealth and success, not Warren! They are both wealthy beyond imagination, but wouldn’t you rather your office be the deck of a sailboat instead of an office in Omaha?

So my book proposal is titled ‘The Other Buffett’s Way’ and the chapters would consist of Parrothead Principles based on Jimmy’s song titles.

After the proposal was created, I had to get it in Jimmy’s hands of course! So I did what any nerdy Parrothead would do, I went to LinkedIn. Now I knew I wouldn’t find Jimmy there, but I thought maybe I could get to some of the decision makers in his organization. And it didn’t take long before I found the President and COO of Margaritaville, the Vice President … READ MORE

Facebook Timeline for Business has Officially Arrived

Good Monday to you!

If you haven’t heard already, Facebook Business Pages are now officially moving to the new Timeline format and this will happen to all pages on March 30th.

Not only will it look drastically different, but some of the tabs you’ve created may not work with the new format. I highly encourage you to read these two articles to familiarize yourself with the new format and how it will impact your page.

Facebook Timeline for Pages – Frequently Asked Questions

A View of Facebook Timeline Brand Pages and How to Enable it Right Now

Lastly, in our recent webinar, we discussed some of the other new things happening in the world of social media including Pinterest and is it right for your business. A link to the recording is below:

http://www.screencast.com/t/0Vmy4TE3

Have a great week!

Corey

5 Online Pitfalls that Could Be Hurting Your Business

Reason #1: Your Website is not mobile-friendly.

Smartphone traffic will grow 50-fold by 2016

In 2014, Mobile Internet usage will overtake desktop usage.

Are you ready? More importantly, is your Website ready?

If people visit your site on their phone and can’t easily get where they want to go, they will leave and seek out your competition.

You get a B- if your site shrinks down to size of the screen that is displaying it. Yes, we can see everything, but it’s still hard to get our large fingers to click on those tiny links.

Earn an A+ by migrating to a site that uses icons so the user can surf your site with his thumbs. To best illustrate this, go to www.chazzanocoffee.mobi and you’ll see what I mean.

Reason #2: Your Google Local Business is weak.

I had a phone conversation with a new restaurant client yesterday and we were talking about what 3rd party sites they should be focusing on. In the restaurant business, there are literally hundreds of sites vying for their attention and money!

So I did the same experiment with them that I’ve been doing for 10 years. We all agreed on the search phrase … READ MORE

Are you Following the Positive Taps?

A few years ago, I read something in a business book that really stood out to me. It read: Are you following the positive taps? At first I couldn’t figure out what the heck that meant, but as I read further the author explained that positive taps are taps on your shoulder from the universe. These taps are supposed to help lead you in the direction you’re supposed to go in life. They’re often not obvious, so you have to pay close attention to when these positive taps occur.

A few years ago, I had two business hobbies that were taking up most of my free time. I call them hobbies because I wasn’t making any money from either venture, I just enjoyed doing them. One was a Website called Investorteams.com where we paired real estate investors with specialists like real estate agents, mortgage brokers, etc. The other was a course I taught on Internet marketing called eBoot Camp. I soon realized that doing both was not going to be an option. So I spoke with a friend about it and he’d read the same book I had. He asked me … READ MORE